EXCLUSIVE INTERVIEW WITH
Abrar Alshammari
In the bustling world of fashion and sports, there are individuals who not only navigate both realms but fuse them seamlessly, creating something extraordinary. Meet Ms. Abrar Alshammari, the visionary founder behind VIM, an activewear brand that marries practicality with style. Her journey into this unique venture is nothing short of inspirational, driven by a passion for self-discovery and a desire to empower others. Through our interview, we’ll delve into the genesis of VIM, the philosophy that guides its design, and the remarkable blend of fashion and sports that defines this brand. Ms. Abrar Alshammari’s story is a testament to the transformative power of pursuing one’s true calling and igniting a spark of inspiration in others.
On Origin
Finding herself through sport.
What was the spark that ignited VIM?
“I believe that the success of a person doesn’t begin when they work on something they love, but rather when they feel that through this work, they truly become themselves.” Throughout different stages of her life, Abrar worked on several projects she excelled in but never felt like her true self. “I found myself when I entered the stage of sports training. I have been passionate about sports since childhood, and it is like the air I breathe. Currently, I am an ambassador for Spartan sports, a Calisthenics athlete, and a fitness instructor.”
How did the name VIM come to be?
“The brand name is inspired by the concept of a flame, symbolising ambition, energy, activity, and strength. I have been a fan of Wonder Woman since childhood. The core idea is that anyone who wears this brand will transform into a champion.”
On Design
The hero resides within you.
How do you select fabrics that comfort and empower?
“I made sure to choose bold and distinctive colors that give two important impressions: confidence and strength. The process of combining colors is not conventional, which makes the brand different. I consider this uniqueness as a distinctiveness in itself.”
How does VIM stay ahead of trends?
“The brand is forming its identity. Both myself and the design team are putting great care into conveying a message in every design: the hero resides within you. This message is translated through the designs and color choices.”
VIM’s ultimate muse?
“Superhero characters are our ultimate inspiration.”
On Vision
A dream of global recognition.
How do designs transition from concept to everyday wear?
“Because I trust the brand’s design team, an exceptional team in Rome. Italian designs are known for their excellence and elegance, and because we strive for the best, we ensure unique creations for fashion enthusiasts.”
VIM’s journey beyond borders?
“Reaching global recognition is my dream, and there is no such thing as impossible. Expansion is beautiful and a dream I aspire to achieve but at the right time.”
What does the future hold for VIM?
“We are currently working on the upcoming collection, dedicated to delivering high-quality designs that resonate with our customers.”
Personal Panache
The pieces that define her.
Your go-to VIM ensemble?
Stone: “A different design that embodies the superhero characters.”
Blue Sky: “It embodies simplicity and elegance in the design.”
For Boujeez
VIM: Strength, beauty, elegance.
Abrar Alshammari’s story is not simply about launching a brand. It is about a woman who kept searching until she found the work that made her feel entirely like herself. VIM is what happened when sport, identity, and design finally aligned.
