Boujeez Luxury Lifestyle & Fashion
Fashion, Beauty and Lifestyle in the Middle East
INSPIRING PEOPLE
Muna Rahim didn't set out to build a brand. She set out to make something her daughter would love. CrACKLES, now with a permanent home at Times Square Center, is what happened next.
Through Furrballs and a new partnership with Prosper Cares, Emirati entrepreneur Sara Waheed is helping create a more practical and compassionate model for animal rescue and rehoming in the UAE.
Abrar Alshammari shares the story behind VIM, the activewear brand built around movement, confidence, and a clear personal point of view.
Lana Alrasheed shares her thoughts on strength, confidence, honesty, and the mindset that shapes a more grounded idea of modern womanhood.
Circadia’s Jitin Jaggi on why the Gulf’s heat, UV and air-conditioning wear down the skin barrier, the warning signs most people misread, and what genuine repair takes.
Audemars Piguet continues its collaboration with RAYE through a bespoke opening-night performance at the 60th Montreux Jazz Festival, blending music, craft, and cultural credibility.
The Ned Doha's June calendar spans poolside brunches, Italian evenings, sushi nights, a new cake shop and a restorative spa.
Latest in Fashion
At the F1 Grand Prix of Monaco, Patrick Dempsey wore Brunello Cucinelli’s chevron tailoring from the Spring Summer 2026 menswear collection, a study in restraint at the paddock.
Audemars Piguet enters padel as Official Timekeeper of the Qatar Airways Premier Padel Tour and partners with world number one Agustín Tapia, marking a new direction in the Manufacture's sporting story.
Michael Kors names JC-T as Global Brand Ambassador and Nychaa as its first-ever Thailand Ambassador, both starring in the Spring 2026 campaign shot in Saint Tropez.
Shot in Saint Tropez and styled by Emmanuelle Alt, the Michael Kors Spring 2026 campaign pairs Suki Waterhouse with new ambassador Danny Ramirez for a portrait of Riviera ease.
Lifestyle
A new summer campaign rewards experimentation over precision, and lands at exactly the right cultural moment.
Alshaya's new Aura Pass gives UAE members 30% savings across 30+ brands, from Ulta Beauty to Victoria's Secret. A Boujeez read on loyalty as access.
A Kuwaiti wedding is a sequence, not a single night. Here is what to wear to each gathering, what to avoid, and how to feel composed without ever competing with the bride.
For Resort 2027, Wes Gordon looks to Georgia O'Keeffe and sculptor Luam Melake, scaling florals past ornament across sculptural gowns, softened tailoring and a painterly eight-color palette.
Tasca by José Avillez introduces Taste of Porto, a curated three-course menu at Mandarin Oriental Jumeira Dubai built around the Francesinha, the most beloved dish of Portugal's second city.
All about Beauty and Skincare
Alshaya's new Aura Pass gives UAE members 30% savings across 30+ brands, from Ulta Beauty to Victoria's Secret. A Boujeez read on loyalty as access.
Ulta Beauty, Boots and Dr. Vranjes just joined same-day delivery in Kuwait and the UAE. What on-demand access does to the things we used to wait for.
Circadia’s Jitin Jaggi on why the Gulf’s heat, UV and air-conditioning wear down the skin barrier, the warning signs most people misread, and what genuine repair takes.
Alshaya's new Aura Pass gives UAE members 30% savings across 30+ brands, from Ulta Beauty to Victoria's Secret. A Boujeez ...
Ulta Beauty, Boots and Dr. Vranjes just joined same-day delivery in Kuwait and the UAE. What on-demand access does to ...
For Resort 2027, Wes Gordon looks to Georgia O'Keeffe and sculptor Luam Melake, scaling florals past ornament across sculptural gowns, ...
Experiential Beauty Sephora takes beauty out of the store and onto the road The beauty hall has spent years trying ...
At the F1 Grand Prix of Monaco, Patrick Dempsey wore Brunello Cucinelli’s chevron tailoring from the Spring Summer 2026 menswear ...