Boujeez Luxury Lifestyle & Fashion
Fashion, Beauty and Lifestyle in the Middle East
INSPIRING PEOPLE
Abrar Alshammari shares the story behind VIM, the activewear brand built around movement, confidence, and a clear personal point of view.
Lana Alrasheed shares her thoughts on strength, confidence, honesty, and the mindset that shapes a more grounded idea of modern womanhood.
Lebanese singer Saad Ramadan reflects on 14 years in music, the cost of fame, and the patience required when growth comes slow. A conversation on resilience, ambition, and a career built one steady step at a time.
Kuwait-born engineer turned sustainability executive Asrar A on building a career across chemical engineering, finance, and corporate communication, and the curiosity that has taken her across countries, conversations, and continents.
NYIP-trained Kuwait photographer Rashid Alneaimi on craft, conviction, and the long road to building his own production company.
Through Furrballs and a new partnership with Prosper Cares, Emirati entrepreneur Sara Waheed is helping create a more practical and compassionate model for animal rescue and rehoming in the UAE.
Model and former Miss Europe runner-up Ana Nicolaie shares the discipline behind a decade of catwalk and editorial work, and the conviction that fashion belongs to those who treat it as a craft.
Kuwait-based photographer Shahad AlAjeel on building SMA Media Production, her route into beauty and editorial work, and the quiet conviction that turns one woman's portrait into a small act of art.
Kuwait-based makeup artist Hanouf Mohammed, a former MAC technique facilitator with a decade in beauty, talks craft, confidence, and the inner work behind helping people feel beautiful in their own skin.
Kuwait-based fashion stylist and art director Farah Assaad on leaving a corporate management role to follow her creative instincts, the value of patience, and the daily rituals that sharpen a working eye.
Serbian model Milena Misic, formerly international and now based in Dubai, on the habits and outlook that define her beyond the portfolio: trust yourself, sleep enough, call your family.
Kuwaiti writer, blogger, and traveler Abrar Alghassab reflects on books, movement, memory, and the kind of life shaped by curiosity, freedom, and travel.
Maryam from Kuwait and Fatima from the UAE met on a group trip and built MF Wonders, a travel company organising women-only journeys to over 85 countries across six continents. A conversation on friendship, curiosity, and the road as a teacher.
Dana Alhanbali talks design, communication, and the discipline of building a creative firm from Kuwait to Dubai. Now a podcast host and consultancy founder, she reflects on ambition, ethics, and the work of becoming her own most exacting critic.
Kuwaiti artist Ahmad Alhussaini works across acrylic, oil, sculpture, watercolour, and pencil, with 11 local awards and an international win in Ras Al Khaimah for sculpting. A conversation on emotion as the engine of his work, and the conviction to keep making art in a community that does not always make space for it.
Hena Fulin leads sales and marketing at Four Seasons Kuwait, having moved from Bosnia at 21 to build a career in luxury hospitality. A conversation on patience, perfection, and the long work of becoming an independent voice in a service-driven industry.
Tasca by José Avillez introduces Taste of Porto, a curated three-course menu at Mandarin Oriental Jumeira Dubai built around the Francesinha, the most beloved dish of Portugal's second city.
LATEST FASHION NEWS
Audemars Piguet enters padel as Official Timekeeper of the Qatar Airways Premier Padel Tour and partners with world number one Agustín Tapia, marking a new direction in the Manufacture's sporting story.
Michael Kors names JC-T as Global Brand Ambassador and Nychaa as its first-ever Thailand Ambassador, both starring in the Spring 2026 campaign shot in Saint Tropez.
Shot in Saint Tropez and styled by Emmanuelle Alt, the Michael Kors Spring 2026 campaign pairs Suki Waterhouse with new ambassador Danny Ramirez for a portrait of Riviera ease.
At Lincoln Center, Brunello Cucinelli brought together cinema, fashion, and a distinctly human sense of elegance for the New York screening of Brunello: The Gracious Visionary.
Lifestyle
Brunello Cucinelli evolves the BC Duo for Spring-Summer 2026 with techno raffia construction, new colorways, and a new micro charm size.
With Mediterranean Escape, TUMI brings a more relaxed and visually expressive spirit to Spring 2026, pairing coastal color with the precision and performance that define the brand.
Loro Piana Resort 2026 is built around one idea: clothing that holds its quality quietly. Pure lines, impalpable fabrics, and a sun-saturated palette shot in Palm Springs.
Audemars Piguet enters padel as Official Timekeeper of the Qatar Airways Premier Padel Tour and partners with world number one Agustín Tapia, marking a new direction in the Manufacture's sporting story.
A 30-hour stay with a curated itinerary, an afternoon tea inspired by florals, and a Latin brunch by the pool: The Ned Doha makes a compelling case for a Doha weekend.
All about Beauty and Skincare
From rice bran brightening rituals to sandalwood body ceremonies, Spa Ceylon's Eid gifting edit brings 5,000 years of Ayurvedic heritage into beautifully curated sets starting from AED 85.
Sephora Middle East celebrates Al Nassr Women's Football Team's fourth Saudi Premier League title, with editorial campaign imagery that reads as more than a sponsorship.
Mouawad’s Ivy Tanzanite High Jewelry Set turns the symbolism of ivy into a luminous composition of white gold, diamonds, and vivid blue tanzanites.
Sephora's 2026 Ramadan Beauty Edit brings together limited-edition sets across makeup, fragrance, skincare, and haircare, with oud-led fragrance houses and global names like Huda Beauty, Tom Ford, and Kérastase shaping a season-defining gifting collection across the UAE.
From rice bran brightening rituals to sandalwood body ceremonies, Spa Ceylon's Eid gifting edit brings 5,000 years of Ayurvedic heritage ...
The UAE-born gym operator has secured a landmark private credit facility from HPS, part of BlackRock, to expand beyond 100 ...
A 30-hour stay with a curated itinerary, an afternoon tea inspired by florals, and a Latin brunch by the pool: ...
The longevity conversation in the Gulf has shifted. It is no longer about living longer. It is about what those ...
Ten years on, Loro Piana's Knit Design Award has quietly become one of the most important conversations in luxury fashion: ...