Boujeez Luxury Lifestyle & Fashion
Fashion, Beauty and Lifestyle in the Middle East
INSPIRING PEOPLE
Muna Rahim didn't set out to build a brand. She set out to make something her daughter would love. CrACKLES, now with a permanent home at Times Square Center, is what happened next.
Through Furrballs and a new partnership with Prosper Cares, Emirati entrepreneur Sara Waheed is helping create a more practical and compassionate model for animal rescue and rehoming in the UAE.
Audemars Piguet continues its collaboration with RAYE through a bespoke opening-night performance at the 60th Montreux Jazz Festival, blending music, craft, and cultural credibility.
Abrar Alshammari shares the story behind VIM, the activewear brand built around movement, confidence, and a clear personal point of view.
Lana Alrasheed shares her thoughts on strength, confidence, honesty, and the mindset that shapes a more grounded idea of modern womanhood.
Dana Alhanbali talks design, communication, and the discipline of building a creative firm from Kuwait to Dubai. Now a podcast host and consultancy founder, she reflects on ambition, ethics, and the work of becoming her own most exacting critic.
Kuwaiti artist Ahmad Alhussaini works across acrylic, oil, sculpture, watercolour, and pencil, with 11 local awards and an international win in Ras Al Khaimah for sculpting. A conversation on emotion as the engine of his work, and the conviction to keep making art in a community that does not always make space for it.
Kuwaiti writer, blogger, and traveler Abrar Alghassab reflects on books, movement, memory, and the kind of life shaped by curiosity, freedom, and travel.
Kuwait-born engineer turned sustainability executive Asrar A on building a career across chemical engineering, finance, and corporate communication, and the curiosity that has taken her across countries, conversations, and continents.
Lebanese singer Saad Ramadan reflects on 14 years in music, the cost of fame, and the patience required when growth comes slow. A conversation on resilience, ambition, and a career built one steady step at a time.
Kuwait-based makeup artist Hanouf Mohammed, a former MAC technique facilitator with a decade in beauty, talks craft, confidence, and the inner work behind helping people feel beautiful in their own skin.
Najla Al-Fardan is a certified nutritionist, international skincare consultant, and founder of Qiyorro. Her book Life in 3D and her wider work argue that health, beauty, and wellness are not separate concerns but one conversation across mind, body, and soul.
Kuwait-based fashion stylist and art director Farah Assaad on leaving a corporate management role to follow her creative instincts, the value of patience, and the daily rituals that sharpen a working eye.
Model and former Miss Europe runner-up Ana Nicolaie shares the discipline behind a decade of catwalk and editorial work, and the conviction that fashion belongs to those who treat it as a craft.
Hena Fulin leads sales and marketing at Four Seasons Kuwait, having moved from Bosnia at 21 to build a career in luxury hospitality. A conversation on patience, perfection, and the long work of becoming an independent voice in a service-driven industry.
Kuwait-based photographer Shahad AlAjeel on building SMA Media Production, her route into beauty and editorial work, and the quiet conviction that turns one woman's portrait into a small act of art.
Tasca by José Avillez introduces Taste of Porto, a curated three-course menu at Mandarin Oriental Jumeira Dubai built around the Francesinha, the most beloved dish of Portugal's second city.
LATEST FASHION NEWS
Audemars Piguet enters padel as Official Timekeeper of the Qatar Airways Premier Padel Tour and partners with world number one Agustín Tapia, marking a new direction in the Manufacture's sporting story.
Michael Kors names JC-T as Global Brand Ambassador and Nychaa as its first-ever Thailand Ambassador, both starring in the Spring 2026 campaign shot in Saint Tropez.
Shot in Saint Tropez and styled by Emmanuelle Alt, the Michael Kors Spring 2026 campaign pairs Suki Waterhouse with new ambassador Danny Ramirez for a portrait of Riviera ease.
At Lincoln Center, Brunello Cucinelli brought together cinema, fashion, and a distinctly human sense of elegance for the New York screening of Brunello: The Gracious Visionary.
Lifestyle
A new summer campaign rewards experimentation over precision, and lands at exactly the right cultural moment.
Netsu by Ross Shonhan introduces two new menus at Mandarin Oriental Jumeira: a Wagyu Burger Experience and the returning Hands On Menu of Japanese street food.
Audemars Piguet enters padel as Official Timekeeper of the Qatar Airways Premier Padel Tour and partners with world number one Agustín Tapia, marking a new direction in the Manufacture's sporting story.
The longevity conversation in the Gulf has shifted. It is no longer about living longer. It is about what those years actually feel like, and what it takes to feel well for the duration.
The Ned Doha's June calendar spans poolside brunches, Italian evenings, sushi nights, a new cake shop and a restorative spa.
All about Beauty and Skincare
A new summer campaign rewards experimentation over precision, and lands at exactly the right cultural moment.
From rice bran brightening rituals to sandalwood body ceremonies, Spa Ceylon's Eid gifting edit brings 5,000 years of Ayurvedic heritage into beautifully curated sets starting from AED 85.
Sephora Middle East celebrates Al Nassr Women's Football Team's fourth Saudi Premier League title, with editorial campaign imagery that reads as more than a sponsorship.
Mouawad’s Ivy Tanzanite High Jewelry Set turns the symbolism of ivy into a luminous composition of white gold, diamonds, and vivid blue tanzanites.
Oris unveils the Lou Gehrig Limited Edition, a 2,130-piece Big Crown Pointer Date supporting the Lou and Eleanor Gehrig Family ...
Audemars Piguet unveils three new 42mm Royal Oak Offshore Selfwinding Chronograph references in pink, yellow-turquoise and orange, powered by the ...
Oris marks 122 years of independent watchmaking with the Hölstein Edition 2026, a 250-piece limited watch powered by the Calibre ...
The Ned Doha's June calendar spans poolside brunches, Italian evenings, sushi nights, a new cake shop and a restorative spa. ...
Muna Rahim didn't set out to build a brand. She set out to make something her daughter would love. CrACKLES, ...