Sephora’s answer to hair fall, tired curls and ageing strands is a routine built for the concern, not one miracle product, with a Beauty Bus tour to match.
How to keep your skin, hair, and scent intact through a Gulf summer, from SPF that survives to the art of wearing oud in the heat.
The face of NY Clinica on building trust in Kuwait, why she says no, and the belief that beauty starts with skin.
Sephora Middle East has launched MY SEPHORA, a three-tier, app-led loyalty program built around gifts, private access, and experiences.
A curated Gulf summer beauty edit: the SPF, eye pads, moisturiser and treatments worth booking, from Circadia and KJ Serums to March14 and Tara Rose.
Ansam Almalik, the Dubai beauty creator and creative director, on starting from joy, working both sides of the camera, and choosing authenticity over polish.
Sephora Middle East unveils Sephora Squad Season 6, a new generation of beauty creators from the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain.
Alshaya's new Aura Pass gives UAE members 30% savings across 30+ brands, from Ulta Beauty to Victoria's Secret. A Boujeez read on loyalty as access.
Ulta Beauty, Boots and Dr. Vranjes just joined same-day delivery in Kuwait and the UAE. What on-demand access does to the things we used to wait for.
Circadia’s Jitin Jaggi on why the Gulf’s heat, UV and air-conditioning wear down the skin barrier, the warning signs most people misread, and what genuine repair takes.
A new summer campaign rewards experimentation over precision, and lands at exactly the right cultural moment.
From rice bran brightening rituals to sandalwood body ceremonies, Spa Ceylon's Eid gifting edit brings 5,000 years of Ayurvedic heritage into beautifully curated sets starting from AED 85.
Sephora Middle East celebrates Al Nassr Women's Football Team's fourth Saudi Premier League title, with editorial campaign imagery that reads as more than a sponsorship.
Mouawad’s Ivy Tanzanite High Jewelry Set turns the symbolism of ivy into a luminous composition of white gold, diamonds, and vivid blue tanzanites.
Sephora's 2026 Ramadan Beauty Edit brings together limited-edition sets across makeup, fragrance, skincare, and haircare, with oud-led fragrance houses and global names like Huda Beauty, Tom Ford, and Kérastase shaping a season-defining gifting collection across the UAE.
Saudi-Australian model and former Vogue Arabia cover star Shanina Shaik shares the first details of her upcoming beauty brand, Sala By Shanina, with a debut mascara that nods to the confidence of the 90s.