Beauty · People · Sephora Middle East
A New Generation of Regional Beauty Voices
Sephora Middle East unveils Sephora Squad Season 6, a new group of beauty creators drawn from across the GCC.
Representing the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain, the Season 6 Squad gathers a set of distinct personalities and creative voices, storytellers who reflect the beauty communities taking shape across the region. It is a portrait of where Gulf beauty culture is heading, told through the people driving it.
The Programme
Six Seasons of Community
Now in its sixth season, Sephora Squad continues a clear focus on individuality, creativity and community. Creators collaborate closely with Sephora Middle East, gain access to exclusive experiences, take part in regional campaigns and amplify their voice within an industry that increasingly looks to the Gulf for what comes next. Meet the nine.
United Arab Emirates · @nikitamakesitup
Nikita Sima
A Dubai beauty creator who lives in the world of makeup, from polished tutorials to the everyday looks her audience saves to recreate. Her feed is equal parts technique and personality.
United Arab Emirates · @ansammm__
Ansam Almalik
A UAE creator who works both sides of the camera, balancing her own beauty content with a producer’s eye for how it all comes together. The result is content that feels considered rather than churned out.
United Arab Emirates · @geenageorge
Geena George
Kerala-born and Dubai-raised, Geena moves easily between the runway and the ring light. A model and makeup creator with a real eye for detail, she has built a following that keeps climbing.
United Arab Emirates · @b.alghaaz
Bochra Zaghal
A Dubai-based voice bringing her own angle to the Season 6 line-up, and one of the names to watch as her audience grows across the region.
Bahrain · @fahimahq
Fahima Haque
One of Bahrain’s busiest beauty and fashion voices, Fahima built her following on tutorials and honest product reviews, fitting a full content schedule around her studies.
Bahrain · @menuriioshani
Menuri Oshani
A Bahrain-based beauty creator and one of the season’s fresh voices from the kingdom, bringing a soft, polished sensibility to her looks.
Qatar · @_samxi
Samira Ahmed
Representing Qatar on the line-up, Samira brings a polished, fashion-forward sensibility to her beauty content, the kind of styling that travels well beyond the region.
Saudi Arabia · @maryam.algaw
Maryam Al Gaw
A widely followed Saudi beauty creator, Maryam brings serious reach and a confident, of-the-moment style to the group, part of a fast-rising generation of Saudi voices.
Kuwait · @abrar.karam
Abrar Karam
Kuwait’s name on the Season 6 list, and the local voice we are watching most closely as Gulf beauty keeps gaining ground at home.
The Region Speaks for Itself
For Boujeez, what makes Sephora Squad worth watching is not the campaign but the shift behind it. Beauty in the Gulf is no longer something imported and adapted, it is being defined from within, by creators who know their audiences because they belong to them.
Individuality has become the most valuable currency in beauty, and a programme built to celebrate it is really backing the people who carry the culture forward. This is what the future of Gulf beauty looks like, named and in focus.