The face of NY Clinica on building trust in Kuwait, why she says no, and the belief that beauty starts with skin.
Sephora Middle East has launched MY SEPHORA, a three-tier, app-led loyalty program built around gifts, private access, and experiences.
Ansam Almalik, the Dubai beauty creator and creative director, on starting from joy, working both sides of the camera, and choosing authenticity over polish.
Sephora Middle East unveils Sephora Squad Season 6, a new generation of beauty creators from the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain.
Alshaya's new Aura Pass gives UAE members 30% savings across 30+ brands, from Ulta Beauty to Victoria's Secret. A Boujeez read on loyalty as access.
Ulta Beauty, Boots and Dr. Vranjes just joined same-day delivery in Kuwait and the UAE. What on-demand access does to the things we used to wait for.
A new summer campaign rewards experimentation over precision, and lands at exactly the right cultural moment.
Tryano's Ya Hala Spring campaign arrives with fluid silhouettes, considered accessories, and a beauty edit that reads the season through a local lens.
With Athénaïs, Parfums de Marly introduces a brighter and more playful feminine signature for 2026, pairing sparkling citrus with white florals and a warm tonka-bean trail.