For Spring 2026, Michael Kors heads to Saint Tropez with a campaign that leans into Riviera ease, travel glamour, and the kind of polished nonchalance that has long defined the brand’s visual world. Photographed by Lachlan Bailey and styled by Emmanuelle Alt, the new imagery brings together longtime muse Suki Waterhouse and the house’s newest ambassador, actor and producer Danny Ramirez, against the sunlit mood of the South of France.
The setting is more than scenic. Saint Tropez becomes the campaign’s emotional language, shaping a story of relaxed sophistication built around movement, charm, and effortless style. From the streets of the town to the sweep of Mediterranean views, the season is framed through a wardrobe that captures both the romance of travel and the lightness of dressing well without appearing to try too hard.
Riviera Dressing, Reimagined
The Spring 2026 collection draws on a recognisable French vocabulary, with stripes, lace, soft ruffles, and tailored blazers woven into a wardrobe that feels breezy rather than overly polished. Michael Kors balances those classic references with a modern sense of ease, letting ready to wear and accessories move together naturally. It is a proposition that feels aligned with the brand’s long-standing appeal: glamour made portable, confidence made wearable.
Accessories play a central role in that story. New interpretations of the brand’s hero handbags, including the Hamilton Moderne and the Nolita, are positioned as the finishing touch to a season that moves between soft refinement and a more grounded, slightly tougher edge. Shoes and accessories extend that range further, shifting from artisanal texture to sharper city codes without losing the campaign’s Riviera lightness.
Suki Waterhouse and Danny Ramirez Set the Tone
Waterhouse and Ramirez bring distinct chemistry to the campaign, not through overt drama but through atmosphere. There is humour in the storytelling, ease in the posing, and a clear sense that Michael Kors wants Spring 2026 to feel cinematic without becoming distant. The campaign’s film vignettes lean into that energy, celebrating both Saint Tropez and the Michael Kors universe through moments that are playful, stylish, and self-aware.
Danny Ramirez’s arrival also gives the campaign an added sense of freshness. Placing him alongside Waterhouse, whose connection to the brand already feels established, creates a balance between continuity and newness. It is a simple move, but an effective one, particularly for a house that has long understood the value of casting personalities who can embody lifestyle as convincingly as they wear clothes.
Fashion and Travel Continue to Meet
One of the more interesting dimensions of the Spring 2026 campaign is its wider storytelling ambition. As the season unfolds, Michael Kors plans to expand the campaign through stories centred on local artisans, artists, chefs, and other creative voices from the South of France. That choice reinforces one of the brand’s clearest signatures: the way it consistently ties fashion to place, movement, and the pleasures of travel.
It also gives the campaign a stronger editorial dimension. Rather than stopping at image-making alone, Michael Kors is using the season to deepen its dialogue with destination dressing and lifestyle storytelling, a space where the brand has always operated with particular confidence.
Relaxed Sophistication, the Michael Kors Way
Michael Kors described Saint Tropez as the perfect backdrop for a campaign built around relaxed sophistication, and that phrase captures the release well. Spring 2026 is not trying to reinvent the codes of the brand. Instead, it sharpens them. Glamour remains present, but it is softened by air, light, and movement. Tailoring remains important, but it is balanced by softness and spontaneity. The result feels familiar in the best possible way.
In a market where many luxury campaigns lean into severity or spectacle, Michael Kors opts for something warmer and more legible. The Saint Tropez story reminds audiences that style can still feel aspirational while remaining open, wearable, and emotionally accessible. That balance has always been central to the house, and Spring 2026 makes a strong case for its continued relevance.
