Marking a remarkable collaboration between fashion and the untamed spirit of nature, Stella McCartney’s Winter 2023 campaign embraces the magnetic charm of Kendall Jenner amidst the ethereal backdrop of the Camargue Salt Flats in France. Titled ‘Horse Power,’ this campaign serves as an ode to the profound connection between humanity and horses, a theme seamlessly woven into McCartney’s upcoming collection.
Equestrian Majesty: The Heart of the Campaign: Captured through the lens of Harley Weir, the campaign effortlessly embodies the essence of equestrian inspiration. Kendall Jenner stands as the embodiment of elegance amidst the pristine Camargue Salt Flats, where she harmonizes with a group of white ponies. This visual narrative celebrates Stella McCartney’s AW23 runway show, where equestrian motifs take center stage, revealing the intricate interplay between humans and these majestic creatures.
A Collection Steeped in Meaning: Every facet of Stella McCartney’s Winter 2023 collection echoes the equestrian narrative. Rope details, reminiscent of bridle reins, intermingle with quilting that reimagines the comfort of horse blankets. Jacquards featuring Appaloosa patterns pay homage to the American breed that McCartney’s family once nurtured. An empowering aspect of this collection lies in its commitment to sustainability, with 92 percent of the materials being consciously sourced—a testament to McCartney’s unwavering dedication to responsible fashion.
Elevating Sustainability: A Triumph of Conscious Craftsmanship: The Winter 2023 line emerges as Stella McCartney’s most conscientious collection, heralding a new era in sustainable luxury. The assemblage showcases innovative materials like the vegan crocodile-effect Frayme and the eco-conscious S-Wave bags, fashioned from apple waste. Riding boots are artfully crafted from discarded grape remnants, while accessories find their origin in fungi mycelium and MIRUM©, echoing McCartney’s commitment to embracing innovative ecological practices.
The Choice of Kendall Jenner: An Equine Enthusiast’s Tale: The selection of Kendall Jenner as the campaign’s star reflects not only her modeling prowess but also her shared passion for equestrianism with Stella McCartney. With both Jenner and McCartney having cherished a lifelong bond with horses, the decision was rooted in genuine affinity. Both women’s ease and comfort with the equine world brought authenticity to the campaign, solidifying Kendall as the embodiment of the Stella girl.
A Vision of Connection: The Campaign’s Essence: Stella McCartney elucidates the synergy between Kendall Jenner and the equestrian world, saying, “Capturing this connection brings Horse Power to life, both through the fashion and the vision.” The campaign visually narrates this very connection, depicting Jenner amidst running horses, reclining beneath a rearing pony, and even atop a horse in serene nudity.
Anticipating the Arrival: A Date to Remember: As the leaves of summer make way for autumn’s embrace, Stella McCartney’s Winter 2023 collection is set to grace boutiques globally, selected retailers, and the digital realm of stellamccartney.com from August 2023. The culmination of artistic vision, sustainable commitment, and Kendall Jenner’s magnetic presence awaits fashion enthusiasts worldwide.
Image Credits: Stella McCartney