Campaign
Riviera as a state of mind.
Jimmy Choo opens summer with Riviera 2026, a capsule that travels from the romance of the French Riviera to the ease of modern Malibu. Set within the visual world of Paradise Cove, the launch trades a straightforward accessories drop for a full seasonal mood.
The result is lighter and more relaxed than the house at its most evening-led. The signatures are not abandoned, only loosened. Femininity, confidence, and a sense of sun-washed polish carry through.
Materials
Raffia and gingham, softened.
The capsule is built around materials that immediately signal summer. Raffia textures and gingham prints rework Riviera nostalgia through a more contemporary lens, giving the collection a softness that feels tactile rather than literal.
The LISS sandal arrives with a delicate bow and wrap detail inspired by a foulard tied to a handbag handle. The LIVI wedge and pump carry that note into a slightly dressier register. The BAY flat leans further into texture, with a frayed flecked-canvas upper that reads easy but considered.
The Bag Edit
A capsule shaped by mood.
The bag story is just as strong. Jimmy Choo introduces the Riviera Tote Mini in woven raffia with fringing, alongside a larger all-day Callie and seasonal updates to house signatures, the Bon Bon and Cinch among them.
Together they make a capsule that is visually cohesive and emotionally readable. You understand the woman, the place, and the moment almost immediately.
Why It Works
References familiar, execution edited.
Summer collections often default to repetition. Riviera 2026 avoids that by staying disciplined. The references are familiar, the execution feels edited, and the campaign lands escapist without becoming costume.
For Boujeez, this is where the launch becomes more than a seasonal release. By filtering French Riviera codes through Malibu, Jimmy Choo makes the capsule less literal and more wearable. Glamorous, but easier, younger, more fluid. Nostalgia, craft, and polished ease in balance.