last year Beyoncé’s athleisure line suffered a bit of an existential crisis, when Topshop’s owner and her brand partner, was accused of sexual harassment. After public criticism, Queen B decided to buy back Topshop’s shares in November 2018 making herself the owner of the brand. (As with most things Beyoncé does, this was a historic move because it made her one of the youngest female, and an only African-American woman, to have full ownership of an athleisurewear brand.)
Beyoncé signed as a creative partner of Adidas, revealed that they would also have a role in the upcoming relaunch of Ivy Park. Now, Beyoncé has revealed the first look at her collaboration with Adidas, which will be available for purchase on January 18, 2020.